tjs

The Jack Stupid is a Milan-based studio
specializing in 2D and 3D animation
and live-action film production.

destroy
create
transform
sublimate

Jack is a lateral thinker. A down to earth artisan.
A naive, honest and curious creator. A loyal lover.
We worship enthusiasm, fun and beauty.

Info

The Jack Stupid lives on the edge — between disciplines, between techniques, somewhere between stupid and genius. Live-action and animation don’t compete here, they negotiate. Everything can move, some things just haven’t met us yet. We work across media not because we lack focus, but because curiosity is our only true specialization. We marry one idea, then cheat it with a thousand others.

Services

  • Creative Direction
  • R&D e motion system
  • 2D & 3D Animation
  • Motion Design
  • Direction

Clients

    • Huawei
    • Valentino
    • Giorgio Armani
    • Publicis
    • Interbrand
    • CRIF
    • Frog
    • PWC
    • Harmont & Blaine
    • Falper
    • Destrage
    • Doc Planner
    • Sketchin
    • Sedus
    • Datev Koynos
    • Università Bicocca
    • Oway
    • Hitachi
  • A series of social content pieces for Valentino, featuring the Locò, One Stud and Roman Stud bags alongside Haute Couture gloves. We shot everything practically in studio — hands, leather, hardware — with 3D assets built and integrated for the Micro Locò series.

    An original score was composed to follow the animation's lead, not the other way around. Valentino gave us real creative freedom on style and storytelling, and we leaned into it: the result is a seamless flow between live-action filming, post-production and motion design, with a team that made the whole pipeline feel effortless.
  • Credits:

    Director: Matteo Di Gioia
    Producer: Alessia Gualla
    Photography: Pietro Agostini
    Set designer: Elena Fumagalli
    AC: Stefano Galli
    Editing and motion design: Matteo Di Gioia, Luca Ferrario
    Animation: Luca Ferrario, Bartolomeo Balleggi, Marco Perico, Maryveronique Lecoq
    Grading and photo post: Pietro Agostini
    Choreographer: Matteo Bittante
    Hand models: Barbara Allegrezza, Andrea Piras, Nicolò Castagni
    Sound design: La Gramaille Audio
  • Four 3D animations brought to life for Interbrand, visualizing the energy behind Juventus' campaign "We are youth since 1897." Bold, stylish, and built entirely in Blender and Cinema 4D — 129 years of legacy, zero static frames.
  • Credits:

    3D & Animation:

    Luis Felipe Bueno
    Marco Perico
    Giovanni Matteotti
    Matteo Romanò
  • Huawei asked us to tease a product launch without showing the product. A classic brief for masochists—and we loved it.

    We built the entire piece around a single obsession: translucent material. Three-dimensional, surgical, cold. A direct nod to camera lenses, without ever saying so out loud. The only concession to literalism was the triangle—one geometric detail lifted straight from the hardware, quietly doing the job of a hint.

    Everything else lives in abstraction. A pure, almost sterile environment where caustics do the heavy lifting, bending light into the only color the piece allows itself. The result is a secret that doesn't deny being one.
  • Credits:

    Creative Direction: Luis Felipe Bueno

    3D Assets & Animation:
    Luis Felipe Bueno
    Giovanni Matteotti
    Marco Perico

    Shading & Compositing: Bartolomeo Balleggi
  • Torn apart between irrational passion and scientific lucidity, an insect enthusiast finds himself breeding and selling rare butterflies on the blackmarket all over the world. "A pair of compound, magnetic eyes, that stare at you without watching."

    Featured on Nowness, Testa di Morto is a documentary shot and edited over the course of one and a half years. It falls under the category of Poetic documentary, since the film aims to create a micro world with its own language rather than conveying a strong opinion on the contents. The judgement belongs to the audience, not to the director.

    We met the protagonist by chance and decided to make this film about his unique lifestyle and controversial ethics. For legal reasons, he asked not to be recognizable, but allowed us to follow him day and night. He would call at any hour to tell us if a mating or a catch would happen and we had to run, bringing what we could, sometimes a camera, some other times a phone.
  • Credits:

    Written and produced by The Jack Stupid Film
    Starring: jak
    Directed by Matteo Di Gioia & Luis Felipe Bueno
    Music: In Zaire
    Motion design & Editing: Matteo di Gioia
    Grading: Stefano Brandolini
    PR: Pietro Agostini
    Sound Mix: La Gramaille Audio
  • Commissioned by Regione Lombardia to reach hundreds of thousands of middle schoolers across the Milan region, we created a full edutainment experience — a 20-minute film, an interactive survival game, class debates, and a final showcase event.

    The film stars a narcissistic YouTube personality who realizes his own script is garbage, then drags the audience along as he rebuilds the narrative with the help of six characters across the food chain — from farmer to CEO to restaurant chef. The game, inspired by Nerial's Reigns, puts every classroom in the driver's seat: no right answers, just consequences. Research, writing, filming, character design, coding, post-production — all crafted in-house with the kind of obsessive care you'd expect from people who genuinely believe edutainment deserves better than a retro PowerPoint.
  • Client: Regione Lombardia

    Mediation: Aria
    Project leading: Intellera

    Creative Direction: The Jack Stupid
    Director: Matteo Di Gioia
    Production: The Jack Stupid
    Animation: Luca Ferrario
    3D Development: Bartolomeo Balleggi, Giovanni Matteotti
    Game Development: Luis Felipe Bueno
    Illustrations: Marco Perico
    Graphic Design: Davide Perucchini
    Producers: Chiara Di Michele, Alessia Gualla
    DoP: Pietro Agostini, Stefano Brandolini
    Sound FX & Mix: La Gramaille Audio
  • While staring at the traffic light, a sharp-dressed man loses his head in geometry.
    Percolometria is a fashion film for the Italian brand Corneliani.
    Art director Pablo Arroyo asked us to surprise the brand's clientele, usually accustomed to framing luxury between marble columns and solid-wood tables, with something itchy.
    Given a few beautiful outfits to film and total creative freedom, we choreographed a performance with a dancer, replacing his head and hands with Bauhaus-punk inspired geometric shapes.
    The campaign took an unconventional turn. Instead of staging a runway, Corneliani sent 750 iPads to journalists, influencers, and top clients. Each device contained our film plus three others, along with the complete press kit and lookbook.
  • Credits:

    Directed by: Matteo Di Gioia and Luis Felipe Bueno
    Illustration: Anna Resmini
    Performer: Cristian Cucco
    Camera: Pietro Agostini
    Lights and grip: Aextra Studio
    Art direction: Pablo Arroyo
    Post production: TJS
  • For Interbrand's rebrand of Eurocar, we directed the motion identity—defining how the brand moves and interacts in digital space. Using Cinema 4D for tactile material simulations and Unreal Engine for a virtual showroom, we blended graphic abstraction with hyper-realism. The deliverables include a launch video, logo reveal, and 16 modular social animations, forming a complete visual kit ensuring stylistic coherence across every touchpoint.
  • Credits:

    Animation: Luis Felipe Bueno, Bartolomeo Balleggi
    3D: Matteo Romanò, Giovanni Matteotti, Luis Felipe Bueno
  • A foreign girl falls in love with an Italian Boi.
    He is attractive and charismatic, but she soon realizes who she is dealing with: an ignorant, chauvinist, lazy mama\'92s boy, whose actions are entirely shaped by a toxic upbringing he is too dumb to even recognize.
    Furious, she breaks him into pieces that scatter across various stereotypical Italian landscapes.
    The epilogue shows her attempting to reassemble him and offer a second chance.
    To enrich the visual and complete the story, we generated thousands of images in DALL-E, refined our prompts to better match the intended aesthetic, and hand-picked the final results to compose stream-of-consciousness sequences and surreal tales about the cultural burden of the Italian Boi.
  • Credits:

    Starring: Marco ”Elektromove” De Meo, DShock
    Dancers: Barbara Allegrezza, Andrea Piras, Nicolò Castagni
    Director: Matteo Di Gioia
    Director of Photography: Pietro Agostini
    Director Assistant: Stefano Galli
    Production Director: Alessia Gualla
    Choreographer: Matteo Bittante
    Set Designer: Elena Fumagalli
    MUA and Looks: DShock, Simon Bowery, Gianfranco “Gianco” Colla, Donatella Minichino
    Hair Stylist: Fabio Leone
    Food Design: Sergey Baranov
    Hats: Lorenzo Seghezzi
    Art Director: Luca Ferrario
    3D and 2D Animation: Bartolomeo Balleggi, Marco Perico
    Stop Motion Animator: Maryveronique Lecoq
    Grading: Pietro Agostini

    Thanks to Destrage band, Bianka Schurina, Media Making, Samuele Serangeli, Andrea Castellano Visaggi, Chris Costa}
  • In2Sight is a European-funded biotechnology venture exploring in-vivo optical imaging to rethink how we test biocompatibility, and they needed someone to make it all make sense without a PhD.

    We took their brilliant, beautifully tangled research and turned it into motion. From script to illustration to animation, we built a visual language that keeps the science honest and the audience awake. Part explainer, part tiny spectacle, the result is a piece that speaks to lab coats and boardrooms alike.
  • Credits:

    Art Direction: Luca Ferrario
    Animation: Luca Ferrario
    3D assets: Luis Felipe Bueno, Giovanni Matteotti, Bartolomeo Balleggi
    Sound Design: La Gramaille Audio
  • A band's first album deserves an introduction that doesn't explain itself. We filled a dish with ferrofluid, held magnets underneath, and let physics do the directing. Filmed through a macro lens, the liquid stopped being liquid—it became something between organic and architectural, spiking and collapsing in shapes that felt genuinely alien. Those shapes weren't random. They were building toward something: the ANR logo, cut clean into aluminum. The reveal isn't announced, it just arrives—pulled out of the chaos by the same force that put it there. No CGI. Just iron, magnets, and a very steady hand.
  • Credits:

    All done in garage by Luis Felipe Bueno and Matteo di Gioia
  • Heritage doesn't need reinvention. It needs the right frame.

    We developed a series of logo animations for Valentino Vintage, each one traveling through a different decade of the Maison's history. Collected together, they share a language: bright red based palette, image degradation, the visual texture of things that have aged on purpose.

    No single era dominates. The piece moves through time without settling anywhere—a reminder that the archive is the brand.
  • Credits:

    Production: The Jack Stupid

    DoP: Pietro Agostini
    Directed by: Matteo Di Gioia

    Animation:
    Luis Felipe Bueno
    Bartolomeo Balleggi
    Maryveronique Lecoq
    Marco Perico
  • Mr. Credit needed to raise awareness on cyberscam without putting the audience to sleep.

    We handled the creative and the shoot, then pushed the production further in post—expanding the set with animated backdrops to give everything a theatrical quality. Walls that move. Scenery that breathes. A stage built for a story that's equal parts warning and punchline.
  • Credits:

    Writers: Matteo Di Gioia, Vivian Barbullusci
    Director: Matteo Di Gioia
    Producer: Alessia Gualla
    AD: Martina Catalano
    Graphic designer: Davide Perucchini
    DP: Stefano Brandolini, Pietro Agostini
    Set designer: Rosa Romei
    Stylist: Lorenzo Seghezzi
    Sound: Daniele Bellasio
    Hair & MUA: Giada Rusmini
    Gaffer: Gaetano Gagliardi
    Grip and gear: MediaMaking
    Grading: Pietro Agostini
    Post: The Jack Stupid

    Cast:
    Paolo D'Amico
    Debora Palmieri
    Antonino Panna Porzio
    Yvette Queirolo
  • Eight hundred years is not a brief. It's an archive.

    To launch the Firenze 1221 Edition, Santa Maria Novella needed a campaign that could carry centuries without collapsing under them. The answer was in the mixing: stop motion, live footage, photography, illustration, paper art, motion graphics and sound design—each technique a different way of saying something old.

    We handled the animation, compositing and editing, weaving together a visual language built by a cast of collaborators as eclectic as the campaign itself. Our job was to make sure that when all those layers landed on top of each other, they felt inevitable—not assembled.

    Eight hundred years of rare olfactory history, told one frame at a time.
  • Credits:

    Director: AM
    Production Company: Skipless - Movie Magic Int.
    Stop Motion: Dario Imbrogno
    Cinematography: Giancarlo Morieri
    2D Animation: The Jack Stupid
    Post Production: The Jack Stupid
    Paper Artist: Mauro Seresini
    Illustrator: Giuseppe Conti
    Music & Sound Design: Morelli&Costantini
  • For Huawei Activity Rings we animated a series of commemorative medals that transform everyday fitness milestones — steps, rides, workouts — from abstract data points into shiny, collectible rewards.

    The pipeline ran through Cinema 4D and After Effects, letting us obsess over material rendering, weight, and transitions until each medal felt genuinely precious. The goal was simple: make moving your body feel as satisfying on screen as it does in real life.
  • Credits:

    Art Direction: Luis Felipe Bueno
    2D Animation: Luis Felipe Bueno
    2D Animation: Bartolomeo Balleggi
    3D Animation: Giovanni Matteotti
    3D Model: Stefano Stecchelli
  • For Italon (Gruppo Concorde), we directed and produced the visual campaign launching their new 120x120cm tile line, in collaboration with agency Display.

    The project fuses live-action footage with CGI: we built a fully digital room in Cinema 4D to contextualize the large-format slabs, ensuring photorealistic material rendering and seamless integration with filmed elements.
  • Credits:

    Director: Matteo Di Gioia
    AD: Martina Catrambone
    Storyboard: Marco Perico
    DP: Stefano Brandolini
    Electric: Pietro Agostini
    Gaffer and gear: Mediamaking
    3D artist: Giovanni Matteotti, Bartolomeo Balleggi

    Art direction: Andrea Bergamini
    PM: Alessandro Beghelli
  • What happens when over 100 glass bottles refuse to sit still for a photo? You build them from scratch — in 3D.

    Oway, the Italian cosmetics brand needed their entire product catalog to look immaculate online. So we skipped the studio lights and the endless retouching, and dove straight into Cinema 4D. Every curve, every label, every tiny refraction of light through glass was obsessively recreated in a fully digital environment.

    The result: a library of renders so crisp and consistent they make traditional product photography feel like a quaint hobby. No more rogue reflections, no more "can we reshoot just one more bottle" — just beautiful, scalable imagery ready for web, e-commerce, and whatever Oway dreams up next.
  • Credits:

    Art Direction: Luis Felipe Bueno
    3D Development: Giovanni Matteotti, Bartolomeo Balleggi
  • When Valentino hands you a script, a single shade of red, and a typeface from 1788 — you don't complain, you get obsessed. Commissioned to produce a kinetic typography video promoting their new VIP client service, we walked in thinking colorful brutalism and walked out married to Bell MT and the hex code #990000. Rather than wrestle the constraints, we leaned all the way in: we paired Bell with Knockout for a sharp typographic duet, negotiated two extra reds like they were diplomatic concessions, and built every cut, stretch, and inflation frame-by-frame to a bespoke soundtrack that hits somewhere between fashion-week-floor and Swiss-clock-precision. No dissolves, no motion blur — just rhythm, restraint, and a lot of red. The result landed so well it was translated into eight languages for global rollout, proving that sometimes the tightest briefs produce the loudest work.
  • Credits:

    Art director: Irene Delledonne, Vittoria Vullo
    Director: Matteo Di Gioia
    Graphic design: MOST, Luca Ferrario
    Animators: Luis Felipe Bueno, Luca Ferrario, Maryveronique Lecoq
    Animation and editing: Matteo Di Gioia
    Music and sound: La Gramaille Audio
    Mastering: Alessandro Picciafuochi
  • Migration is a hot theme today because hey, man is a migratory species. We have the natural tendency to move around.

    To those who disagree I ask why would they leave the very room where they were born, because I believe leaving an hospital, crossing the street and entering a park is just like leaving a state, crossing the boarder and entering another state.
    Everybody should be able to do that without getting a bullet in the back.

    In this film, five anti-heroes go on a crusade to stop the invasion, but there is redemption in the end.

    Hey, Stranger!
  • Credits:

    The Jack Stupid Film
    Written and directed by Matteo Di Gioia

    VFX Supervisor - Luis Felipe Bueno
    Editing and animation - The Jack Stupid
    Sound Design - La Gramaille Audio

    Illustration - 42 DPI
    Tommaso Guarino
    Tommaso Bonetti
    Fabio Sabatino
    Davide Mandini
    Simone Fuso

    DoP - Stefano Brandolini
    DoP assistant - Bartolomeo Balleggi
    Assistant Director - Stefano Galli

    Line production - Destrage
    Production design - Francesco Cazzaniga
    Backstage - Pietro Forino
  • The models were in a studio. Yellowstone was in post.

    We shot the full collection on set, then composited every frame into the landscapes of Yellowstone National Park. But placing people in nature wasn't enough—so we ran the entire video through a watercolor treatment, frame by frame, until the boundary between fashion and painting stopped making sense.

    The result looks like a field sketchbook from a very well-dressed expedition.
  • Credits:

    Direction: The Jack Stupid
    DoP: Pietro Agostini
    Scenography: Elena Fumagalli

    VFX Supervisor: Luis Felipe Bueno
    Compositing: Luis Felipe Bueno