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Percolometria

Fashion Film
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While waiting at the traffic light, a sharp dressed man looses his head in geometry.

Percolometria is a fashion film for the Italian brand Corneliani.

Art director Pablo Arroyo asked us to surprise the brand’s clienteel, used to frame luxury between marble columns and solid-wood tables, with something itchy.

Having a few beautiful outfits to film and being given total freedom, we designed a coreography with a dancer and substituted his head and hands with Bauhaus-punk inspired geometry.

The campaign was juicy too. Instead of setting up a catwalk, Corneliani sent 750 iPads to journalists, influencers and their best clients. Each iPad contained our film plus three others, the complete presskit and lookbook.

Watch the full videos on GQ

Directors Matteo di Gioia, Luis Felipe Bueno

Performer Cristian Cucco

Illustrator Anna Resmini

Camera Pietro Agostini

Art director Pablo Arroyo

Studio, light & grip Aextra Studio

Post production TJS