While waiting at the traffic light, a sharp dressed man looses his head in geometry.
Percolometria is a fashion film for the Italian brand Corneliani.
Art director Pablo Arroyo asked us to surprise the brand’s clienteel, used to frame luxury between marble columns and solid-wood tables, with something itchy.
Having a few beautiful outfits to film and being given total freedom, we designed a coreography with a dancer and substituted his head and hands with Bauhaus-punk inspired geometry.
The campaign was juicy too. Instead of setting up a catwalk, Corneliani sent 750 iPads to journalists, influencers and their best clients. Each iPad contained our film plus three others, the complete presskit and lookbook.
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Directors Matteo di Gioia, Luis Felipe Bueno
Performer Cristian Cucco
Illustrator Anna Resmini
Camera Pietro Agostini
Art director Pablo Arroyo
Studio, light & grip Aextra Studio
Post production TJS