Explanatory Video
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“How come your Lobster Roll looks like a Kraken Bowl and your Sinking Islands are sinking?”

Cookmood is a New York City startup who launched the online cooking class service to connect chefs and cooking lovers all around the world. The request was to explain the service without making a tutorial video.

To tell the deal in one hot minute, and in only 14 days of work, we went for a cheerful copy, that could explain and hook at the same time.

A mixture of keyframe and frame-by-frame animation brought to life the illustrations to the sound of real pans and spoons.


Cookmood (NY)


Marianna Tommaselli

Story, Direction, Animation & Sound Design

The Jack Stupid