“How come your Lobster Roll looks like a Kraken Bowl and your Sinking Islands are sinking?”
Cookmood is a New York City startup who launched the online cooking class service to connect chefs and cooking lovers all around the world. The request was to explain the service without making a tutorial video.
To tell the deal in one hot minute, and in only 14 days of work, we went for a cheerful copy, that could explain and hook at the same time.
A mixture of keyframe and frame-by-frame animation brought to life the illustrations to the sound of real pans and spoons.
Story, Direction, Animation & Sound Design
The Jack Stupid